What is SMO?

What is SMO?
Social Media refers to using one or more of the many online platforms currently available that were solely created for the purpose of bringing like people together in order to share common interests. Social Media Optimization refers to the ability to use a variety of Social Media Sites with a purpose to produce lots of publicity about a particular company/brand/product/event that you want to let people know about. 
There are several ways in which to achieve SMO.
•    Getting links to your website
•    Creating inbound links
•    Bookmarking and tagging
•    Allowing others to make use of your content
•    Making your content travel
•    The good and bad of SMO
Advantages of social media marketing for your business.
Increased Business Exposure
Facebook and Twitter alone reportedly serve 1.5 billion users globally. Social media allows your business to extend well beyond the immediate geographic area. 
Insight About Your Customers
This is one of the biggest advantages of using social media. Social media provides limitless opportunities for you to interact with current and potential customers.
Reduced Marketing Expenses
One of the greatest things about participating in social media is that your budget and results are not linear.
Lead generation
When thinking about using the internet for lead generation, you probably think of it like this: I add my inventory to my website, and I also add my inventory to a boats for sale site. 
Extremely Targeted
Traditional marketing strategies are usually very general. They work on the assumption that if you cast a big enough net, you will land at least a few fish. 
Competitive Advantage
Everything that happens on social media platforms happens in real time. That means social media participation gives businesses the opportunity to engage in advertising that is timely and relevant which gives you a distinct competitive edge.